Ploom Wins Business Innovation of the Year Award

The JTI company has earned recognition for Business Innovation of the Year following the successful launch of its Ploom heated tobacco device in Serbia. The prestigious award was accepted by Nemanja Pucarević, Marketing Director for the Western Balkans, at the Diplomacy & Commerce Awards held in the Yugoslav Film Archive, marking the magazine's ninth anniversary.

“This award, which we are extremely proud of, comes at the perfect moment, marking almost one year since Ploom’s debut in Serbia, one of 25 countries worldwide that embraced Ploom as a modern, high-quality solution for adult nicotine users seeking an alternative to traditional tobacco products. This recognition reflects the trust our users place in us and their loyalty to the values Ploom stands for: innovation, quality, and freedom of choice,” said Nemanja Pucarević, adding that: “Acknowledgments like this one inspire us to keep pushing boundaries and developing solutions that match the pace of modern life, setting new standards in our industry.”

The Power of the Ploom Brand

Ploom’s innovation lies in its exceptional power, ease of use, sleek ergonomic design, and its exclusive Heatflow technology, perfected in Japan, which, combined with a unique tobacco blend, delivers a superior experience without smoke, ash, or unpleasant odors, according to the award jury.

JTI sees this recognition as validation of the importance of continuous investment in innovation and advanced technologies; values that align with the themes of Expo 2025 in Osaka, dedicated to “Designing Future Society for Our Lives.”

Unique Technology Meets Cutting-Edge Design

The Ploom device heats tobacco to 320°C, releasing on average 90–95% fewer harmful substances compared to cigarette smoking*. Thanks to its advanced HeatFlow™ technology, tobacco particles do not remain inside the device, requiring only minimal cleaning.

Ploom X Advanced is available in five signature colors, with two newly launched limited editions: Red by Ora ïto and Aqua Halo Limited Edition, bringing bold style to the lineup. A key innovation of the Ploom brand lies in its high level of personalization and a wide range of accessories, designed to match the individual style of adult users.

About the Award Ceremony

Diplomacy & Commerce svake godine dodeljuje priznanja pojedincima, kompanijama i institucijama koje su svojim radom obeležile prethodnih 12 meseci i doprinele razvoju poslovne i društvene zajednice u Srbiji. Ovogodišnja dodela, održana povodom devetog rođendana magazina, okupila je istaknute aktere iz različitih sfera društva. Događaju je prisustvovala Nj.K.V. princeza Ljubica Karađorđević, predstavnici Vlade Srbije, ambasadori i predstavnici diplomatskog kora, najvećih kompanija, banaka i institucija, dok su priznanja uručena u više od 15 kategorija –  od održivog razvoja i društvene odgovornosti, do umetnosti, nauke, kulture i IT-ja.

Diplomacy & Commerce presents annual awards to individuals, companies, and institutions that have made a significant impact over the past 12 months and contributed to the growth of the business and social landscape in Serbia. This year’s ceremony, held in celebration of the magazine’s 9th anniversary, brought together prominent figures from various sectors of our society.

The event was attended by H.R.H. Princess Ljubica Karađorđević, representatives of the Serbian Government, ambassadors and members of the diplomatic corps, as well as leaders from leading companies, banks, and institutions. Awards were presented across more than 15 categories, ranging from sustainability and social responsibility to arts, science, culture, and IT.