Women’s Day and Ploom: A Symbol of Innovation, Strength & Freedom of Choice

 International Women’s Day is celebrated on March 8 in honor of the brave women who, at the beginning of the 20th century, fought for voting rights, better working conditions, and equality. They transformed their dreams into a global movement, proving that when women stand shoulder to shoulder, anything is possible. Their struggle laid the foundations of the freedom we enjoy today.

Today, however, Women’s Day is not only a story about the past. It represents an unwavering desire for a better tomorrow and the freedom to be who we truly are. To nurture both our ambitions and our softness. To create our own rhythm without compromise. It is a day to celebrate authenticity and inner strength.

Ladies Who Changed the Course of History

Their names are not just part of history books - they are symbols of courage, vision, and perseverance. Thanks to them, the world looks different today.

• Marie Curie – The first woman to win a Nobel Prize and the only person awarded in two different scientific fields. A pioneer in radioactivity research who opened the door to modern medicine and physics.

• Frida Kahlo – Through her art, she redefined personal expression and became an icon of authenticity, strength, and female identity.

• Malala Yousafzai – The youngest Nobel Peace Prize laureate and a global voice for girls’ right to education.

• Ada Lovelace – Considered the first computer programmer in history, a visionary who recognized the potential of computers as early as the 19th century.

• Milunka Savić – The most decorated female combatant in history, a symbol of courage and sacrifice in our region.

…and many others. Their stories may differ, but they share the same determination to go further, the courage to push boundaries, and the power to inspire others - a vision shared with the new generation of Ploom AURA devices.

The Modern Woman Doesn’t Wait for the Perfect Moment, She Creates It

There are women who light up every room they enter, not because they are the loudest, but because they are unapologetically themselves. Their strength is measured not by noise, but by determination. Their gentleness is not a weakness, but a form of power.

They skillfully balance responsibilities, dreams, emotions, and ambitions while remaining authentic and true to themselves. They don’t wait for the perfect moment — they create it.

Strong when pushing boundaries. Harmonious in everything they do. Subtle in the details they choose. Unique without compromise. Just like the new fourth-generation Ploom AURA device.

A Unique Ploom Offer for Unique Women

From March 5 to 8, a special Women’s Day offer awaits you at all Ploom retail locations across Montenegro, designed for modern women who know who they are, what they want, and shape their lives on their own terms.

Women’s Day - Her Way; Ploom World in Her Rhythm

March 8 is an opportunity to pause and say thank you to all the women in our lives who push boundaries and leave a lasting mark - at work, at home, and in every aspect of life, just like the new AURA. To remind them how strong they are, how loved they are, and how much they mean to us, not only through words, but through thoughtful gestures. Don’t miss the opportunity to do so in an original way with a unique Ploom offer while it lasts.

Visit a nearby Ploom store to explore our special Women’s Day offer and the entire Ploom range firsthand, with personalized support from our friendly staff. This date is important because it reminds us of the strength, perseverance, and energy of women around the world. While it is a day when they deserve special attention and a smile, remember that love and respect should be shown every day.

Happy Women’s Day!