TERMS AND CONDITIONS OF THE CONTEST "Ploom Is Taking you on an Unforgettable Trip to Ibiza"
("Rules")

1. ORGANIZER AND CONTEST DETAILS

1.1. The organizer of the promotional prize contest is PLUS D.O.O. ZA TRGOVINU I USLUGE PODGORICA, with its registered office at Josipa Broza Tita 29, Podgorica, Montenegro, and company registration number 03024938 ("Organizer" or "Plus") in partnership with  JT International ad Senta company, with its registered office at Subotički put 25, Senta, Republic of Serbia, and company registration number 08052441 ("JTI").

1.2. The Organizer’s contact details for information and inquiries regarding the promotional contest are: ploomcare@help.me.ploom.com and 080/081/200.

1.3.  The Organizer has decided to organize a promotional contest for Ploom Club members, which will be conducted in accordance with these Rules. Membership in the Ploom Club is acquired in accordance with the General Terms and Conditions of Participation in the PLOOM CLUB Program ("Ploom Club General Terms").

1.4. The official name of the prize contest is "Ploom Is Taking You on an Unforgettable Trip to Ibiza" ("Contest").

1.5. The Contest is organized with the purpose of promoting the Organizer's products, namely the Ploom heated tobacco device, a modern alternative to smoking and the use of traditional tobacco products.

1.6. The Contest will be held from 20 July to 16 August 2026, within the territory of Montenegro.

1.7. The objective of the Contest is to select participants who, in accordance with the conditions and criteria established by these Rules, demonstrate the best knowledge of the Ploom device and present their Ploom moment and Ploom ritual in the most creative way.

1.8.  The winners of the Contest will be announced in the manner and within the deadlines set out in the Rules.

2. ELIGIBILITY

2.1. All natural persons who cumulatively meet all of the following conditions are eligible to participate in the Contest:

a) They have permanent residence in Montenegro;

b) They are of legal age (18+);

c) They are registered members of the Ploom Club and have at least one (1) Ploom device registered to their account, no later than August 2, 2026;

d) Their personal referral code within the "Refer a Friend" program (Section 6 of the Ploom Club General Terms) has been used as a referral code at least once during the period from 20 July to 2 August 2026.

2.2. The following persons are not eligible to participate in the Contest:

a) Minors;

b) Employees or other individuals engaged by the Organizer, as well as their spouses, parents, and children;

c) Employees or other individuals engaged by the Organizer's business partners who are I any way involved in promoting Ploom products, organizing the Contest, and/or have access to Contest-related information, as well as their spouses, parents, and children.

2.3. Each participant may enter the Contest only once, using the same Ploom Club account.

2.4. The Organizer reserves the right to verify whether the eligibility requirements under this Section have been met and, accordingly, to deny participation to any person who does not satisfy these conditions.

3. CONTEST MECHANISM

3.1. Between August 3 and August 6, 2026, all participants who meet the eligibility requirements set out in Section 2 of these Rules will simultaneously receive, by email, a link to a questionnaire created using the SurveyMonkey platform. Filling out and submitting the questionnaire (by clicking the “Submit” button) no later than August 9, 2026, at 11:59 PM shall constitute the participant's official entry into the Contest.

3.2. The questionnaire referred to in the previous section contains:

- Four (4) questions related to the Ploom device and its features; and

- A field for uploading one (1) photograph depicting the participant's favorite Ploom moment. The photograph must be in JPG, JPEG, or PNG format and must not exceed 16 MB in size.

3.3. Upon expiration of the deadline for submitting the completed questionnaire and photograph, a three-member jury appointed by the Organizer, consisting of Nenad Bogovac, Vladimir Popović, and Jelena Ovuka (all employed by the Organizer), will select one winner of the first round.

3.4. The jury will make its decision based on the following criteria:

- Elimination Criterion: The participant must correctly answer all four questionnaire questions and submit a photograph in accordance with Section 3.3.

Creativity Criterion: Among the participants who meet the elimination criterion, the jury will evaluate the creativity of the submitted photograph, taking into account its consistency with the characteristics, values, and vision of the Ploom brand.

- Originality Criterion: The submitted photograph must be authentic (original) and must not have been generated or modified using artificial intelligence (AI) tools. The participant must hold all necessary rights to the photograph for its use within the Contest without infringing the rights of any third party.

3.5. The jury will determine compliance with the elimination criterion based on the objectively verifiable accuracy of the questionnaire responses and the submitted photograph. The creativity and originality criteria in both rounds will be assessed in accordance with these Rules, based on the sole discretion of each jury member.

3.6. The jury shall decide on the winners at a meeting attended by all jury members. Decisions regarding the creativity and originality criteria shall be made by a majority vote of all panel members. Minutes of the meeting shall be prepared and signed by all jury members.

3.7. The decisions of the jury shall be final.

3.8. The participant declares and warrants that the photograph and text submitted within the Contest are their original copyrighted works, and that they possess all the rights necessary for their submission and use in accordance with these Rules. The participant bears sole responsibility for any infringement of copyright, related rights, or other third-party rights and agrees to indemnify the Organizer against any damages, costs, or claims arising from the inaccuracy of this statement or from any infringement of third-party rights.

3.9. The Organizer reserves the right to disqualify a participant if there is reasonable suspicion or subsequent determination that the photograph of their favorite Ploom moment is AI-generated or AI-edited content, or that its use infringes upon third-party rights.

3.10. The Organizer shall not be liable if a submitted photograph cannot be reviewed due to an unsupported file format, excessive file size, or insufficient technical quality of the uploaded media.

4. ANNOUNCEMENT OF COMPETITION RESULTS

4.1. Following the completion of each round of the Contest and the jury's decision, the Organizer will contact the winners by email and/or telephone, using the email address and/or phone number registered with their Ploom Club account.

4.2. The names of the winners will be published on ploom.rs  and the ploom.rs Instagram account as follows:

- Winner of the first round – on August 11, 2026;

- Winners of the second round – on August 18, 2026.

4.3. The Organizer reserves the right to postpone the announcement of the winners for justified reasons. In such a case, participants will be informed without delay via the ploom.rs Instagram page.

4.4. In addition to the names of the winners, the Organizer reserves the right to publish the winning Ploom moment photograph and/or the winning Ploom ritual description for the purpose of announcing the Contest results and promoting both the Contest and the Ploom brand. The Organizer will not use the photographs or descriptions of participants who were not declared winners.

4.5. Winners are obliged to confirm acceptance of the prize via email to the email address specified in Section 1.2 of the Rules within 48 hours of receiving the Organizer’s notification, as well as to provide any data or documentation necessary for the realization of the prize within the period specified by the Organizer, if requested to do so.

4.6. By accepting the prize, the winner, without any aditional compensation, transfers to the Organizer and its affiliates belonging to the JTI Group of companies non-exclusive economic copyrights to the winning Ploom moment photograph and/or the winning Ploom ritual description, to the extent necessary for their use for marketing, promotional, and other purposes related to the Contest and the Ploom brand, without territorial or time limitations, in accordance with the Law on Copyright and Related Rights. Upon the Organizer’s request, the winner is obliged to sign a separate statement or agreement further regulating the transfer of said rights.

4.7. If the winning photograph features the image of the participant, by accepting the prize, the participant gives the Organizer express consent to use their image for marketing, promotional, and other purposes related to the Contest and the Ploom brand. If the photograph features the image of another person, the participant warrants that they possess their valid consent to use the photograph in accordance with these Rules and bears sole responsibility for any claims made by that person. The Organizer may request the submission of an appropriate written consent form for the use of personal attributes in advertising in accordance with applicable regulations.

4.8. If a winner fails to confirm acceptance of the prize within the prescribed deadline, declines the prize, fails to submit the information or documentation required for its realization, or does not redeem the awarded prize for any reason, the winner shall be deemed to have forfeited the prize. In such a case, the winner shall lose all rights to the prize, and the Organizer shall have no further obligations toward them on that basis. Where feasible, considering the nature of the prize, the Organizer reserves the right to award the prize to the next highest-ranked participant, in accordance with the ranking established by the panel under Section 3.12 of these Rules.

5. TYPES AND AWARDING OF PRIZES

5.1. The following prize is awarded within the Contest:

-      One (1) prize – a trip to Ibiza for the winner and one (1) adult companion of their choice, taking place from August 29  to August 31, 2026.

5.2. The prize exclusively includes:

- Two (2) round-trip airline tickets on connecting flights in economy class on the route Podgorica (Podgorica Airport) – Ibiza (Ibiza Airport), for the winner and their companion;Organization and booking of air transport;

-  Accommodation for two people at the Ushuaïa Ibiza Beach Hotel 5*, in a double room, on a bed and breakfast basis, from September 5 to September 7, 2026;

- Tickets and/or organized activities within the travel itinerary, as determined by the Organizer.

5.3. The prize does not include travel health insurance, the cost of obtaining travel documents, transportation to and from the airport, local transportation costs in Ibiza, food and beverage costs that are not explicitly included in the travel itinerary, or any other personal expenses incurred by the winner or their companion, except for the costs explicitly stated in Section 5.2 of the Rules.

5.4. The winner and their companion are responsible, at their own expense, for obtaining valid travel documents and fulfilling all entry, stay, and return requirements applicable to the Kingdom of Spain, as well as any other requirements imposed by competent authorities or transportation providers. The Organizer shall not be liable if the winner or their companion is unable to travel due to failure to meet these requirements or due to any other circumstances attributable to the winner or their companion.

5.5. Before travelling, the winner and their companion are responsible for assessing whether their health condition allows for safe travel and participation in the planned activities. The Organizer bears no responsibility if the winner or their companion is unable to travel or participate in certain segments of the trip due to health-related reasons.

5.6. The Organizer shall not be liable if the trip cannot be realized due to incorrect personal information, expired travel documents, or failure by the winner or their companion to meet the applicable travel requirements.

5.7. Prizes are non-transferable to third parties and cannot be exchanged for cash, other goods, or services.

5.8. Participants have no right to request a prize other than the one specified in these Rules, nor may they request a prize of greater quantity or value than the prize allocated to their respective ranking.

5.9. Upon the execution or delivery of the prize, depending on its nature, the Organizer shall be deemed to have fulfilled its obligations regarding the awarding of that prize.

5.10. The Organizer shall coordinate with each winner regarding the method and time of receiving or realizing the prize, taking into account the nature of the specific prize.

5.11. Shall the awarding of prizes trigger any tax liabilities under the applicable regulations of Montenegro, such liabilities will be settled by the Organizer in accordance with applicable laws.

5.12. The Organizer bears no responsibility for any damage and/or consequences arising from the use of the prizes.

6. PERSONAL DATA PROCESSING

6.1. The joint controllers of the personal data processed in connection with the Contest, in accordance with the Personal Data Protection Law of Montenegro ("PDPL"), are the Organizer and JTI. The details of the Organizer and JTI, including their contact information, are set out in Sections 1.1 and 1.2 of these Rules. For any questions regarding the processing and protection of personal data, participants may contact the joint controllers by email at zastitapodataka@jti.com.

6.2. The processing of personal data relating to Ploom Club membership, user account registration, and participation in the loyalty program is governed by the PLOOM PRIVACY POLICY. These Rules solely govern the processing of personal data carried out for the purpose of organizing and administering this Contest.

6.3. Processing of Participants' Personal Dataa: The Organizers shall process participants' personal data to the extent necessary for organizing and executing the Contest.

6.4. Depending on the stage of the Contest, the following participant data may be processed:

-  Identification data (full name);

- Contact details (email address);

- Data relating to Contest eligibility (confirmation of legal age, place of residence, Ploom Club membership, registered device, and fulfillment of the "Refer a Friend" program requirements);

- Questionnaire responses;

- Facial image appearing in the photograph submitted during the first round of the Contest (where applicable);

- The Ploom Ritual description submitted during the second round of the Contest;

- Information arising from the participant's declaration of authorship and ownership rights to the submitted content.

6.5. The legal basis for data processing is the Organizer's legitimate interest in organizing a promotional contest intented for members of its loyalty program, selecting winners, and protecting the integrity of the Contest.

6.6. Processing of Winners' Personal Data: For the purpose of announcing the winners and awarding and fulfilling the prizes, the Organizer will process additional personal data about the winners.

6.7Depending on the nature of the prize, the Organizer may process:

- Identification data (full name), information relating to participation in the Contest, and winner status;

- Contact details;

- Information necessary for collecting or fulfilling the prize;

- Information required for booking and organizing travel arrangements (including data contained in travel documents and other relevant information);

- Information necessary to comply with tax and other legal obligations.

6.8. The legal basis for such data processing is compliance with the legal obligations of the Organizer to award and fulfill the prizes in accordance with Montenegro’s Law on Obligatory Relations, as well as compliance with applicable tax legislation. With regard to the publication of winners' data, the legal basis is the Organizer's legitimate interest in ensuring transparency of the Contest and promoting both the Contest and the Ploom brand.

6.9. Considering that the prize that includes travel for two people, the Organizer will also process the companion's data provided by the winner, solely to the extent necessary for organizing the trip. Upon obtaining the data, the Organizer will provide the companion with information on personal data processing in accordance with the PDPL.

6.10. Personal data may be disclosed or made available to IT and hosting service providers, marketing agencies, a travel agency, an airline, a hotel, and event organizers, to the extent necessary for conducting the Contest and realizing prizes, as well as to competent state authorities, including tax authorities, when prescribed by law or necessary to exercise or protect the rights and fulfill the obligations of the Organizer.

6.11. In the course of conducting the Contest, personal data may be transferred outside Montenegro. Data may be stored on servers located in Switzerland, while the personal data of winners and their companions may be transferred to recipients in the Kingdom of Spain or other EU Member States, to the extent necessary for organizing and realizing the trip. These countries are recognized as providing an adequate level of protection for personal data within the meaning of the PDPL (i.e. Member States of the European Union and the European Economic Area, as well as countries for which the European Union has adopted an adequacy decision).

6.12. Personal data of participants who are not selected as winners will be retained for six (6) months following the end of the Contest, unless legal proceedings are initiated during this period or other circumstances arise that justify their further retention until the final conclusion of such proceedings. Personal data of winners will be retained for the period necessary to realize the prizes and thereafter within the periods prescribed by applicable tax, accounting, and other relevant regulations. Winning photographs and winning Ploom ritual descriptions, together with the relevant identification data, will be retained in accordance with the scope and duration of the rights transferred or licensed to the Organizer under these Rules.

6.13. The data subject has the right to request access to their personal data, its rectification, deletion, or restriction of processing, the right to object to processing of their data, as well as the right to lodge a complaint with the Agency for Personal Data Protection and Free Access to Information, Address: Bulevar revolucije 11, Podgorica, Montenegro, Email: azlp@azlp.me, azlp@t-com.me, telephone: +382 20 634 894, +382 20 623 863.

6.14. Personal data is provided on a voluntary basis. No automated decision-making or profiling within the meaning of the PDPL is carried out in connection with the Contest.

7.       FINAL PROVISIONS

7.1. By participating in the Contest, the participant confirms that they are familiar with these Rules, that they have read them, and that they accept them in their entirety.

7.2. The Organizer reserves the right to disqualify any participant who is found or reasonably suspected to have provided incorrect or false information, acted contrary to these Rules, or otherwise attempted to abuse the Contest or influence its course.

7.3. The Organizer reserves the right to exclude any participant from the Contest who refuses to provide the information or documentation necessary to verify compliance with the eligibility requirements or these Rules.

7.4. The Organizer reserves the right to amend or supplement these Rules in accordance with the applicable regulations. Participants will be informed of any such amendments in a timely manner, through publication on ploom.me webiste and the ploom.me Instagram account.

7.5. The Organizer reserves the right to suspend, postpone, or terminate the execution of the Contest if circumstances arise that could not reasonably have been foreseen, prevented, or remedied (including the unavailability of airline tickets during the specified travel period) and which prevent or significantly hinder the execution of the Contest in accordance with these Rules.

7.6. Any matters not expressly regulated by these Rules shall be governed by the applicable laws of Montenegro.

7.7. Any disputes arising in connection with the Contest shall be resolved amicably whenever possible. If an amicable resolution cannot be reached, the court of competent jurisdiction in Podgorica, Montenegro shall have jurisdiction over dispute resolution.

7.8. Capitalized terms used in these Rules represent defined terms and have the meaning assigned to them in their respective definitions (indicated in bold in parentheses).

7.9. All terms used in these Rules that have gender significance and are expressed in the grammatical masculine gender shall be deemed to refer equally to persons of all genders.

7.10. These Rules shall be published simultaneously on the ploom.me website and the ploom.me Instagram account and shall enter into force on the date of their publication.

 

Podgorica, July 20, 2026

 

ORGANIZER

Plus d.o.o. Podgorica