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Is Ploom safer than cigarettes?

Ploom is an innovative heated tobacco device that we believe has strong potential as a reduced-risk product compared to traditional cigarette smoking. Ploom shows an average reduction of 90–95%* in the levels of nine harmful substances whose reduction in cigarette smoke is recommended by the World Health Organization (WHO).

IMPORTANT: THIS DOES NOT MEAN THAT USING A PLOOM DEVICE IS SAFE OR THAT IT ELIMINATES HEALTH OR OTHER RISKS ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE.

* Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO, measured in the smoke of a standard reference cigarette (1R6F) and the vapor from the Ploom device.